About us

About Sake Lab OWL

Sake Lab OWL was established to share Japan’s fermentation culture and the appeal of sake with the world.

We aim to promote sake not merely as an export commodity, but as a culture deeply rooted in local communities and intertwined with regional cuisine.

Our mission is to foster a world where local communities can enjoy sake in a natural and approachable way. By creating innovative pairings between sake and local ingredients, we aim to build new “marriages” of culinary traditions that transcend borders.

In today’s world, where health consciousness is on the rise, Japan’s fermentation culture—centered around koji—offers gentle and sustainable options for the body. We believe these traditions hold great potential to contribute to the well-being of people around the world. In Europe, in particular, we are focused on delivering an experience of “fresh and authentic” food and beverages. We do more than simply export products; we offer Japanese culture as an “experience.”

What We Do

Through the following initiatives, Sake Lab OWL serves as a strategic partner in promoting fermentation culture worldwide.

  • Export Promotion: We support the international distribution of high-quality sake.
  • Marketing Solutions: We develop and provide specialized marketing services tailored to overseas markets.
  • Education and Awareness: We aim to spread sake culture and raise its profile through global outreach activities.
  • Consulting Services: We provide consulting services to support sake exports and strategic expansion into local markets.
  • Event Coordination: We plan and manage international events and cultural promotion events.
  • Innovative Pairings: We develop new culinary concepts that pair sake with regional cuisines from around the world.

As a hub connecting Japan and the world through fermentation culture, we will build a cultural bridge that will endure for the next 100 years.

Company Profile

Company NameSake Lab OWL
Founder Yuki Matsumiya
Date of EstablishmentSeptember 2025
OfficeShinagawa, Tokyo Japan

Business Areas
Export of Japanese Sake
Business Support
(Overseas Marketing, Event Coordination, etc.)
Licences HeldAlcoholic Beverages Export Wholesale Licence